RSA Takes the Magic out of High Technology

by Allan Scales, President

Every time an RSA person is asked, “So what does RSA do?”, we default to our motto, “The Right Solutions for Automation”, or our pledge, see bottom left column, or our greeting, “RSA, we make engineers smile!”, but I have begun to think that we perform magic in manufacturing automation.

Great magicians have three parts to every trick, MagicianThe Pledge, The Turn, and The Prestige.  The opening dialogue of Christopher Nolan’s 2006 film, The Prestige:

Every great magic trick consists of three parts or acts. The first part is called “The Pledge”. The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course…it probably isn’t. The second act is called “The Turn”. The magician takes the ordinary something and makes it do something extraordinary. Now you’re looking for the secret… but you won’t find it, because of course you’re not really looking. You don’t really want to know. You want to be fooled. But you wouldn’t clap yet. Because making something disappear isn’t enough; you have to bring it back.

wandThat’s why every magic trick has a third act, the hardest part, the part we call “The Prestige”.

For RSA The Pledge is the presentation of the hardware we recommend to show you the technology choice.  The Turn is demonstration of the hardware doing an example of the machine function you couldn’t do before. Yet, it isn’t really real until it is applied onto the machine, it is still the unknown and still magic.  And then The Prestige is the machine running with the functionality you never dreamed it could have. The machine will have the added plus that when you turn the power off and then back on it will still work the same as before.magic-spiral-pr

RSA employees work this magic on your behalf everyday.  Call us to see how we can work our magic for you!